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Herbal tea 1st inning from the war in 2012, the general leader on the JDB ended the second act in the 2013 Planet War II began in the finish of 2012: Guangzhou Pharmaceutical announced 100 billion sales target in 2013, and $ 2.0 billion of the dissemination of investment . Guangzhou Pharmaceutical this target will be the 2012 red tank Wong Lo Kat sales may be in the selection of $ 30-50 billion. 2013 GPHL 100 billion for 2012 sales of a great deal more than $ 20 billion JDB, but is 1:2, even the Guangzhou Pharmaceutical achieve one hundred billion, will be the restoration of Wong Lo Kats national sales situation, enter trademarks conversion Soon after the drying up in the former positions (the terminal cover), to not mention the JDB significantly of a threat. The query is: a storm, preserve a challenging, the herbal tea contest in the finish will evolve? The extra fundamental query is JDB Guangzhou Pharmaceutical company method need to be tied to the chariot of the herbal tea? Chinese herbal tea war, war with two music like: two-hegemony, item homogenization, an attack on defense. This herbal tea marketing battle how various new things to watch? This advertising war to be a strategic re-set, evaluation and prediction. Strategic recovery disk 1:2012 JDB win? 2012 JDB "voice" explosion of red, again won the applause, I would choose this windfall because the blessing of God for JDB - the really hard perform the proper way can achieve a pleasant surprise. Also, the the JDB market efficiency is not also unexpected: as always, the regional executive energy, the terminal refinement with the operation of the media of debris everywhere,Mulberry Womens Shoulder Bags, holiday, outdoor activities, which is the ideal in the business anticipated performance with the tactical capacity . JDB created by the analysis firm commissioned in July channels and customer brand awareness survey data shows the JDB was renamed and consumer preferences much better data, JDB Division of Promoting and authorities agree that 2012 years JDB brand switching has been profitable. I usually do not know these "brand switching" What would be the criteria of accomplishment are? I've to go this year, more than 30 cities within the ten provinces, just about all of the terminal, to hear the majority of the consumers from the point of herbal tea shout out (90%) will be the Wong Lo Kat, of course, the shops are out plus Dubbo - a phenomenon that is definitely how much contrast and market place investigation information, or I have so practical experience in advertising, we think that the encounter of perception or market research information? In Beijing in early August to meet using the teacher all the things we possibly speak concerning the matter, I assume this based on telephone survey information didn't reflect the genuine market place scenario, and I guess, probably the design on the questionnaire question order, such as the phone survey process, the information is also biased JDB. For instance, if the first query should be to ask "Do you understand Wong Lo Kat renamed JDB", in place of "herbal tea brand you realize, which" not merely brand awareness data deviation, the queries that comply with (marketing degree of awareness, brand preference etc.) may also seem awesome deviation on the survey information. Evaluation of this situation is not accused of analysis, but the sub study report implies a potential threat: If achievable misinterpretation of your accurate state with the marketplace, specially in the case of potent opponents start off clever operation, it could be risky - several market leaders are these potent and prosperous quite confused by the data, loss from the appropriate judgments, decisions error. JDB 2012 effectively stabilize the ground, the quantity of stress increment, but if win, won the "voice" of this accident can only say, moreover, JDB strategic not only did not win, and in some cases will be said is getting into Guangzhou Pharmaceutical Wong Lo Kat trap - this trap might not Wong Lo Kat intentionally developed to enter, but in accordance together with the the JDB operation trend is conducive Guangzhou Pharmaceutical Wong Lo Kat "theater". This implies that the JDB remains obsessed with good results in 2012 having a much better information, the upper hand advantage of this herbal tea war will soon adjust hands. Strategic recovery disk two: JDB thriving gene. JDB prosperous gene of Guangdong and Hong Kong businessmen exceptional mixture of genes: pragmatic, uncomplicated (a tendon), (internal) toss (not play politics). Pragmatic reflected in the fine channel segments and terminal operators, the specialist coaching in the sales employees, the importance of communication tactics and procedures, this really is one of the the JDB most significant core competitiveness. Effortless reflection in JDB adhere to the red cans of a single species, as an alternative to as species diversity, as several beverage businesses, this single product the will to victory, not a reinforcement of your spirit truly can not make. The reality is, the good results of the Guangdong market place customer goods, most of this function, including Yi Bao, Watsons Water, a hundred years of confused, Zhuge brewing liquor, also as adhere to the ten years of your world No. 1. Toss, not play politics, particularly to not engage inside the hills in between the boss along with the team of experienced managers, the management style of the majority of the Guangdong merchants (especially Guangzhou, Dongguan, Guangdong represented by suppliers). While the owners and managers from the largest clashes, Duan Yongping, Huaqiang Road, Yan Xu appeared in Guangdong, but the fruition of the Dong Mingzhu, Yuyao Chang and more enterprises are Guangdong Organization Administration mainstream. JDB do early failure in the tea beverage, specialty herbal tea in the spot to seek out the breakthrough in the beverage market place gap in reality helpless possibilities: in 2002 by the film "Green Tea" on a mass advertising and marketing in the Pearl River Delta, nevertheless can not beat child Kang Tong and beverage giant, Wong Lo Kat herbal tea in an awkward difficult sell phase (2002 sales of 1.eight billion). JDB herbal tea within the initial location, really feel a fashionable beverage solutions, can not clash with all the front of your baby Kang technique and also a massive quantity of strength, herbal tea varieties of this humble certainly played traveling thousands of miles with out labor, line nobody the land of "Blue Ocean Approach effect. The summer time of 2006, we do in Nanchang projects, hotels, restaurants, kiosks and even feet room Wong Lo Kat, especially within the canteen with the citys most important street, Wong Lo Kat heap me extra than each of the drinks. The Nanchang Wong Lo Kat drinks has become by far the most permeable channels, the highest end visibility, terminal show effect is most prominent brand - which implies that JDB has been completed on every single channel typical operating action (SOP) that we're speaking The dynamic sales model has been formed. Industry in a position to do this point, the rest is driven by way of marketing marketplace replication (2006 Wong Lo Kat sales of 40 million). Brief Wong Lo Kat throughout the rise of the marketplace is, you could see the Wong Lo Kat prosperous genes, the internal factors of the enterprise management, goods and channels, consumer interface, are in constant dynamic sales caused by the buildup in practice, this channel within the dynamic sales driven loop (repeat obtain) mode, the marketing slogan, dissemination prospective energy can not be productive. The JDB operation of your successful path of Wong Lo Kat herbal tea Description: item (or brand) positioning birth certificate, not a product need to identify merchandise and channels,mulberryfactoryshopyork.co.uk, consumer interaction mechanism may be the important to success. Right after the landing from the products, the so-called positioning is absolutely nothing way more than a consumer towards the solution (or brand) creative fly and acceptable Slogan (marketing slogan, that's a essential word or perhaps a word). This Slogan USP (special promoting point, which include fear of angry spirit of a morning), it can be a life style, spiritual Declaration (Just do it, the feelings of men). Determined by the understanding with the JDB success variables, positioning, category, mental as Wong Lo Kat important accomplishment components point of view, it is actually very bizarre. JDB also echoed this view, if not for the purpose of sensibilities and advertising is

 

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